| Roll | Turismyrken |
| Kompetensområde | Försäljning, inköp, marknadsföring |
| Startdatum | 2025-02-03 |
| Slutdatum | 2025-12-31 |
| Omfattning | 2% |
| Ort | Stockholm |
| Land | Sweden |
| Sista svarsdatum | 2025-01-31 (Offerter kommer att behandlas löpande) |
| Kontaktperson | Ellinor Jakobsson (ellinor.jakobsson@keyman.se | 072-529 43 56) |
| Referensnummer | #12745 |
Övergripande uppdragsbeskrivning
Background
In the markets where Visit Sweden focuses on travel trade, Visit Sweden can see that tour operator’s channels are at the top – and have gained importance. Tour operators today, work very much in an ‘Always-On’ mode. When Visit Sweden asks the target group The global traveler with an interest in Sweden regarding their sources of information before the trip to Sweden, analyzes show an increase in the last three years for the website / app from the travel agency / tour operator. They work very digitally, in their social media, to inspire and to be found when the target group searches for different destinations. It is therefore important for the travel destination Sweden and the Swedish hospitality industry to be visible at the international tour operator level in order to reach and influence potential travelers to choose Sweden as a travel destination for their next holiday via this channel.
Visit Sweden is looking for a travel trade specialist who on assignment can be responsible for various smaller projects for Visit Sweden’s partners (mainly regions and destination) in France. For this assignment, Visit Sweden is looking for an experienced consultant.
Description of assignment
1) For West Sweden Tourism Board (fixed assignment)
Plan, implement and final report the project “Travel Trade West Sweden 2025” in travel trade based on a decided plan with a focus on France. Estimated time/month: 2,5 hours (total 30 hours)
a. Pro-actively cooperate with selected tour operators on the French market on behalf of West Swedens Visitors Board. Fixed time: 26 hours – Visit Sweden is acting as project manager for the client.
b. Suggest suitable tour operators for a joint marketing campaign with West Swedens Visitors Board: Fixed time: 4 hours – Marketing Campaign including description, media plan suggestion and results. Content/marketing material will be provided by client, but coordination will be done by consultant – Visit Sweden is acting as project manager for the client.
2) For Swedish destinations (upon request)
Offer product: “High-potential travel trade opportunities for market France”
a. Provide market analysis and meetings with relevant Tour Operators on behalf of client (Swedish destinations) resulting in report including 2-3 quality leads for the client. Estimated time/offer: 28 hours – Visit Sweden is acting as project manager for the client.
b. Add-on product: “Marketing Boost” for Swedish destinations to market their products and increase visibility in Tour Operator’s owned media channels and/or paid media – minimum invest from client 20 000 SEK/Tour Operator. Estimated time/offer: 4 hours/Marketing Boost including description, media plan suggestion, and results. Content/marketing material will be provided by client, but coordination will be done by consultant – Visit Sweden is acting as project manager for the client.
Skallkrav
At least 5 years of experience in marketing such as events, fam-trips, road shows.
At least 5 years of relevant experience of project management of various sorts.
Experience of projects where customers are from National Tourism Boards.
Large and relevant network of tour operators & travel agents and trade organizations in France.
Very good language skills in French and English, in both writing and speaking.
Office location in France
Börkrav
Knowledge of Visit Sweden’s work and marketing activities.
Övriga krav
Bifoga CV i Wordformat under fliken Dokument. CV:t är en viktig del i utvärderingen av konsulten. Det ska tydligt visa att konsulten har den kompetens och erfarenhet som efterfrågas för det aktuella uppdraget.
Offert för detta uppdrag måste skickas in via KeySourcingTool. Svar via mail kommer att få begränsad feedback.
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Personliga egenskaper
Övrig information
Visit Sweden has the right (option) but no obligation to extend the Assignment, however, no later than 31 December 2026.
Allowance, travel time compensation and overtime compensation are not paid for the assignment.
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