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Senior Travel Trade Consultant France for Visit Sweden

By 16 januari, 2023februari 7th, 2023Försäljning, inköp, marknadsföring
Roll Turismyrken
 Kompetensområde Försäljning, inköp, marknadsföring
 Startdatum 2023-01-20
 Slutdatum 2023-12-31
 Omfattning 15%
 Ort Stockholm
Land Sweden
 Sista svarsdatum 2023-01-18 (Offerter kommer att behandlas löpande)
 Kontaktperson Ellinor Jakobsson (cv@keyman.se | 072-529 43 56)
 Referensnummer #8793
Övergripande uppdragsbeskrivning

We are now looking for a Senior Travel Trade Consultant France for Visit Sweden

Background:

In the markets where Visit Sweden focuses on travel trade, Visit Sweden can see that tour operator’s channels are at the top – and have gained importance. Tour operators today, work very much in an ‘Always-On’ mode. When Visit Sweden asks the target group The global traveler with an interest in Sweden regarding their sources of information before the trip to Sweden, analyzes show an increase in the last three years for the website / app from the travel agency / tour operator. They work very digitally, in their social media, to inspire and to be found when the target group searches for different destinations. It is therefore still important for the travel destination Sweden and the Swedish hospitality industry to be visible at the international tour operator level in order to reach and influence potential travelers to choose Sweden as a travel destination for their next holiday via this channel.

Within the framework of marketing the whole of Sweden, with the activity “Yearly Plan Travel Trade France 2023” we mainly want to reach the target group The global traveler with an interest in Sweden in the France  through selected tour operators and travel agents.

Visit Sweden is therefore looking for a travel trade specialist who on assignment can be responsible for the project for Visit Sweden. For this assignment, Visit Sweden is looking for an experienced consultant.

Description of assignment:
To carry out the marketing activity “Yearly Plan Travel Trade France 2023”, on behalf of Visit Sweden.

1) For Visit Sweden / All of Sweden (on a monthly basis)

Plan, implement and final report the sub-project “Project Travel Trade France 2023” in travel trade based on a decided plan with a focus on France. Estimated time/month: 24 hours, focusing on

a. Handle the co-operation with selected tour operators on the French market
b. Handle incoming request. 
c. Follow up on request from Nordic Workshop France and Swedish Workshop Online

2) For Swedish destinations (upon request)

Offer product: “High-potential travel trade opportunities for market France”

a. Provide market analysis and meetings with relevant Tour Operators on behalf of client (Swedish destinations) resulting in report including 2-3 quality leads for the client. Estimated time/offer: 28 hours – Visit Sweden is acting as project manager for the client.
b. Add-on product: “Marketing Boost” for Swedish destinations to market their products and increase visibility in Tour Operator’s owned media channels and/or paid media – minimum invest from client 20 000 SEK/Tour Operator. Estimated time/offer: 4 hours/Marketing Boost including description, media plan suggestion, and results. Content/marketing material will be provided by client, but coordination will be done by consultant – Visit Sweden is acting as project manager for the client.

Skallkrav

Extensive and at least 12 years of experience in event marketing such as events, fam-trips, road shows
Extensive and at least 12 years of relevant experience of project management of various sorts
Good experience of projects where customers are from National Tourism Boards
Good experience of the country of Sweden through previous market visits
Large and relevant network of tour operators & travel agents and trade organizations in France
Very good language skills in French and English, in both writing and speaking.
In the quotation, the proposed consultant’s CV must be attached, which describes suitability and experience
Approved F-tax slip or equivalent
Office location in France

Börkrav

Have been running a registered business in France for at least 3 years
Good language skills in Swedish
Knowledge and experience of Visit Sweden’s work and marketing activities
Very good knowledge of the hospitality industry’s structures in Sweden, and its range

Övriga krav

Bifoga CV i Wordformat under fliken Dokument. CV:t är en viktig del i utvärderingen av konsulten. Det ska tydligt visa att konsulten har den kompetens och erfarenhet som efterfrågas för det aktuella uppdraget.
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OFFERERA PÅ DETTA UPPDRAG VIA KEYSOURCINGTOOL (Prioriterad)

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  1. Konsultens CV bifogat (helst i Wordformat)
  2. En kortfattad summering (ska beskriva konsultens kompetens jämfört med uppdragets krav och behov)
  3. Konsultens timarvode (SEK exkl moms)
  4. Konsultens tillgänglighet (Startdatum och omfattning)
  5. Bekräftelse på att ni accepterar, GDPR och “KeyMans allmänna villkor”

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